2015 has been an incredible year for us at React2Media (R2M)! We started the year with two strategic acquisitions (Cross-Device/Bellafind.com). Cross-Device allowed for us to further entrench ourselves within the mobile app install business, and has been one of the fastest growing verticals of the company. With the addition of our CTO, Omachonu Ogali; we were able to focus on integrating all of our publisher monetization tools into one stand alone ecosystem that allows for publishers to monetize any type of media.
The first half of the year was primarily focused on integrating both companies into the R2M culture. While we knew this was going to be a challenge, we are happy with the progress both companies have made. We are proud to say that we have retained all Cross-Device staff. Additionally- we rebranded Cross-Device to React2Apps, to go along with our other corporate identity. BellaFind.com took a bit longer to integrate (which we were expecting), because of the technical framework behind the company. We essentially rebuilt the entire backend to function seamlessly for consumer engagement.
While much of the first half of 2015 was focused on aligning both business units, and the technology they both harness; the second half was focused on growth. As a company, R2M grew over 60% which is something we are extremely proud of. From the management, to team leads, to tech ops/design, everyone stepped up; and we couldn’t have done it without every single member of R2M.
As a company we are most excited about 2016, expanding our offering to our current clients, continuing to yield industry leading results for publisher monetization, and are most grateful for the team we have in place that makes R2M the industry lead in performance marketing.