We know you want your ad seen, as quickly as possible, for the right price. With programmatic buying you get just that. Your ad, immediately broadcast via our publisher network, for the price range you want. Not too hot, not too cold, just right, always. Not only does this provide a way for your ad to be setup and ready to go quickly, but it also allows you to variate how aggressive your campaigns are within our network, giving your company yet another competitive edge. Maybe pepper a test ad slowly, or use a tested and true ad to get as many views as possible. It's all up to you and your goals.